Bootstrapper Media.
Live
◆Independent business is the asset class◆Owners build. Capital follows◆Media that respects the reader's time◆Print is not dead — it's underpriced◆The ownership economy is the real economy◆Independent business is the asset class◆Owners build. Capital follows◆Media that respects the reader's time◆Print is not dead — it's underpriced◆The ownership economy is the real economy◆Independent business is the asset class◆Owners build. Capital follows◆Media that respects the reader's time◆Print is not dead — it's underpriced◆The ownership economy is the real economy
The Thesis · Est. 2021

Media for the
ownership economy.

Publications, podcasts, and gatherings for the people building independent businesses.

Partner with usSee the properties
Portraits of independent business owners — bakers, barbers, contractors, mechanics, founders, florists.
The Readership

Bakers. Barbers. Contractors. Coders. Owners.

Portfolio: American Owners — documentary field study

Millions

of U.S. small businesses

Vast majority

bootstrapped, no outside capital

The backbone

of the American economy

§ 01 — The PropertiesAll properties
Bootstrapper — Newsletter
01

Bootstrapper

Daily Email · Newsletter

Bootstrapping to Billions — Audio + Video
02

Bootstrapping to Billions

Weekly Podcast · Audio + Video

Exited. — Print + Society
03

Exited.

Quarterly · Print + Society

Bootstrapper LIVE — Experience
04

Bootstrapper LIVE

Seasonal · Experience

§ — The Global Desk

Read on every continent.

Owners, operators, and the people who back them — from corner shops to cap tables — across the markets that move the ownership economy.

Americas
Europe · Africa
Asia · Pacific

Americas

New York · São Paulo · Mexico City

Europe

London · Paris · Berlin · Stockholm

MENA · Africa

Dubai · Cairo · Lagos · Cape Town

Asia · Pacific

Tokyo · Singapore · Sydney · Mumbai

§ 02 — Operating Model

Create. Distribute. Partner.

i.

Create

Educational, entertaining media made in-house by operators.

→ Podcasts, newsletters, and events in production

ii.

Distribute

Through owned properties and a network earned over years.

→ Weekly reach across owned channels

iii.

Partner

With brands and creators who serve the ownership economy.

→ Active brand and creator partnerships

Independent hardware store owner standing in the doorway of her shop.
Documentary Subject

Marisol Rivera

Rivera Hardware · Tucson, AZ · Est. 1987

§ 03 — The Position
We don't sell empty impressions. We make media owners actually use.

The Editors

Bootstrapper Media · Founding Statement

For Brands

Reach the people building real businesses.

Build a partnership
Trusted by operators at
MERCURYRAMPGUSTOPIPESTRIPEATTIO
For Owners

The daily brief.

Trusted by owners everywhere · Free forever

AEO

Quick Answers

What is Bootstrapper Media?
Bootstrapper Media is an entrepreneurship media company that creates and distributes educational entertainment for bootstrapped founders, small business owners, exited entrepreneurs, operators, investors, and brands serving the ownership economy.
What does Bootstrapper Media do?
It creates podcasts, newsletters, videos, live events, founder stories, educational content, and sponsored media campaigns that promote entrepreneurship, financial literacy, and business ownership.
Who does Bootstrapper Media help?
It helps entrepreneurs learn, helps business owners tell their stories, helps creators monetize trusted audiences, and helps brands reach bootstrapped founders and owner-operators through useful media partnerships.
How does Bootstrapper Media make money?
Through sponsorships, branded content, live activations, media network campaigns, creator representation, educational partnerships, and brand collaborations.